Agency lead copywriter with five years shaping brand voice for a Fortune 500 company. I write copy that connects — and direct the films to match.
Hi, I'm Preston. I write words that sell, stories that stick, and occasionally puns that are so bad they're almost good. For the past five years, I've been an agency lead copywriter for a Fortune 500 company, shaping messaging that connects.
But my creativity doesn't stop at the page — I'm also a writer, director, and producer, bringing commercials, short films, web spots, and feature films to life.
When I'm not brainstorming or on set, you'll find me somewhere in the mountains, hiking with my dogs or soaking up the fresh air. I like my coffee strong, my landscapes epic, and my storytelling both sharp and heartfelt.
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Web
Full website copy for Zoetis's feline pain management brand.
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Web
Website copy for canine osteoarthritis pain treatment.
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Web
Landing page copy for Zoetis's pet care loyalty app.
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Web
Copy for rewards program earn page driving pet owner engagement.
Interactive
Engaging interactive quiz helping pet owners find the right products for their breed.
Print
Full-page print advertisement for Costco Connections magazine.
Print
Holiday season full-page spread for Costco Connections.
Print
Front and back rack card copy for the Zoetis Petcare Rewards program.
Print
End-of-year print ad for Costco Connections magazine.
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Newsletter
Monthly newsletter copy keeping pet owners engaged with the Zoetis brand.
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Newsletter
Summer newsletter driving seasonal engagement for pet owners.
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Newsletter
Spring newsletter copy celebrating pets and pet owners.
Email
Re-engagement email driving app survey responses from loyal customers.
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Email
Product awareness email for veterinary prescription medications.
Email
Campaign email driving awareness and traffic to the Breed Explorer interactive experience.
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Retail
Full storefront copy for Zoetis's Amazon brand presence.
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Retail
Enhanced content copy for Revolution Plus on Chewy's marketplace.
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Retail
Premium enhanced content copy for Apoquel's Chewy product page.
Wrote, directed & produced. Pain management for dogs.
Wrote, directed, produced — and served as the dog masseuse on set.
Wrote, directed & produced. Flea, tick, & heartworm protection.
Wrote, directed & produced. Cat parasite protection campaign.
Wrote, directed & produced. Allergy relief for dogs.
Wrote, directed & produced. Internal recruitment brand film.
Wrote, directed & produced. Independent short film production.
Whether you need copy that converts, a story that resonates, or a video that stays with people — I'd love to hear about your project.